Advertising Theory
Communication Theories
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory.
Global Marketing And Advertising
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications.
Advertising Research : Theory and Practice
Retail: $125 (50% off!)
(Textbooks)
The book, "Advertising Research : Theory and Practice", by Joel J. Davis (Edition: 97).
Discourse of Advertising
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it.
Advertising Cultures
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.
Advertising as Multilingual Communication
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized.