Advertising Theory
Discourse of Advertising
This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it.
Language of Advertising
The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image and typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, pu
Using Qualitative Research in Advertising
Retail: $29.95 (2% off!)
(Overstock Books)
Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate speci Copyr
What\'s in a Name?
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What\'s in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory.
Narrative and Media
This book explains the essentials of narrative theory by applying it to media texts which are very accessible to student readers, particularly film, television, and advertising.
Modest-Witness, Second-Millennium
Retail: $36.95 (24% off!)
(Overstock Books)
Modest_Witness@Second_Millennium. FemaleMan_Meets_OncoMouse explores the roles of stories, figures, dreams, theories, facts, delusions, advertising, institutions, economic arrangements, publishing practices, scientific advances, and politics ...